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As part of an operation that involved numerous provinces in Italy, the Venice Guardia di Finanza (Italian tax police) seized about 560,000 pairs of sunglasses made in China and valued at 10 million Euro: the lenses were considered to be an extreme health hazard.
The operation was triggered by a display of eyeglasses in a Venice store with price tags that were well below market prices: a subsequent check of the goods revealed that the labels and CE markings had been illegally applied.
Technical analyses of the material demonstrated that in addition to not having UV filters, the lenses also released nickel on contact with perspiration. Also seized were 3.2 million labels that would have been applied to products imported from China to Italy.
The seven Chinese and Italian importers involved paid less than ten Eurocents a pair for the seized eyewear, which was placed on the market at prices ranging from 8 to 15 Euro.
http://www.mido365.com/index.php?idcont=13919
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LOS ANGELES (CBS) — Customs agents at the Los Angeles/Long Beach port complex seized 13,200 pairs of fake Givenchy and Armani sunglasses and reading glasses in a shipment from China, authorities announced Thursday.
The shipment, seized on Feb. 2, had a combined “domestic value” of $11,141, but a combined “suggested retail price” of nearly $2.6 million, said Jaime Ruiz of U.S. Customs and Border Protection.
“Along with the negative effect on legitimate manufacturers and on the U.S. economy, counterfeit sunglasses may not be impact-resistant, may cause injury by shattering and may fail to provide UV protection,” Ruiz said
http://losangeles.cbslocal.com/2011/02/10/13000-pairs-of-fake-sunglasses-seized/
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These sunglasses and prescription glasses often end up in bargain stores or on the internet at too good to be true prices. A knowledgeable person can quickly ascertain a fake by the quality of the materials and the lenses. A true quality pair of sunglasses will have at least a polycarbonate lenses, which won’t be found in these fakes (too expensive) the metal hardware is often flimsy and has no protective coatings. The plastic from the cheap molds will have rough edges, rather than the smooth hand polished edges from a real pair. All in all, they are cheap, but dangerous toys that will allow more UV exposure to your eyes and damage them over time. F.E.
The Washington Post (7/4, Butler) reported that wearing sunglasses is necessary to protect the eyes from damage from ultraviolet (UV) rays. Optometrist Michael Rosenblatt, OD, pointed out that “certain people run an elevated risk for UV damage,” particularly people “with light-colored irises.” He explained, “If you easily burn in the sun, you should think of yourself as a person who suffers greater damage from UV light in all areas, including your eyes.” For that reason, he recommended sunglasses that “extend from the eyebrow to the cheek and wrap around the contour of face, along with lenses that have 100 percent UVA and UVB protection.”
Fine Eyewear & Eye care offers a huge selection of prescription sunglasses and non-prescription sunglasses.Fine Eyewear is located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we have an eye doctor close by for you! Come and See us! Visit our main website at www.FineEyewear.net
Oakley, Inc. today announced that Fernando Alons o has joined the Oakley family of pro racers.
A two-time world champion, the Formula One racing driver will serve as an ambassador for Oakleyin Europe and around the world.
“We are proud to have Fernando join the Oakley family,” said Olaf Dunz, Brand Drector at Oakley EMEA. “Formula One is the number-one motorsport in the world, a fusion of speed and spectacle that demands the ultimate in skill. A natural born talent, Fernando is committed to excellence, and it’s an honor to have him represent our brand. He’s a true individual and he carries his own style beyond the
track, so he respects the art of Oakley design as well as the performance. All told, Fernando is a perfect fit for our blend of science and art, and he will play an integral role in expanding Oakley’s reach in the sport,” Dunz concluded.
“I choose Oakley as this is a legitimate brand which has been supporting a select group of Elite athletes around the globe for many years. Associating myself with world-class and prestigious brands has been a major part of my career and racing strategy from the beginning,” said Alonso. “Oakley has vision – continually striving for excellence through technology and innovation… traits which are of paramount importance to world class athletes including drivers within F1 circles.”
Fine Eyewear & Eye care offers a huge selection of Oakley sunglasses. Need Prescription Oakley Sunglasses, no problem! Fine Eyewear is a full service eye care facility. We’re located in the Heb Whitestone shopping center at Parmer and 1431, located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we have an eye doctor close by for you! Cedar Park Oakley, Austin Oakley, Round Rock Oakley – come and See us! Visit our main website at www.FineEyewear.net
USA Today   (6/9, Healy) reports that wearing a hat and protecting eyes “from harmful UV rays” is as much a part of sun protection as slathering on sunscreen. “A 2009 survey by the American Optometric Association found that one in three adults are unaware of the eye health risks of spending too much time in the sun without proper protection.” Excessive UV exposure may result in pterygium, macular degeneration, or cataracts. And, “even a few hours of intense, unprotected exposure can have consequences, says optometrist Sarah Hinkley of the American Optometric Association,” possibly leading to painful photokeratitis.
Don’t wait until it is too late and never go outside without your sunglasses on, even on a cloudy day. UV rays go right thru clouds like they’re not ever there! F.E.
Fine Eyewear & Eyecare offers a full line of fashion and sport sunglasses with 100% UV protection. We are a Maui-Jim Gold store! We’re located in the Heb Whitestone shopping center at Parmer and 1431, located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we have an eye doctor close by for you! Come and See us!
MedPage Today (6/7, Gever) reported, “A common retinal imaging technology could eventually supplement or even replace MRI for tracking multiple sclerosis (MS) severity and progression.” MedPage Today added, “In analyses presented at the annual meeting of the Consortium of Multiple Sclerosis Centers, distinctive changes to the optic nerve were seen in MS patients imaged with optical coherence tomography (OCT) that correlated with MRI-based markers of disease activity.” And, “with additional studies, OCT may prove to be a better tool than MRI for directly measuring the effects of MS in the nervous system, several researchers said.”
This is an example of why a true, comprehensive eye exam is so much more than just getting your prescription. F.E.
Fine Eyewear & Eye care is a full service eye care facility located in the Heb Whitestone shopping center at Parmer and 1431, located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we have an eye doctor close by for you! Come and See us!
Fine Eyewear & Eye care utilizes the OCT and other advanced exam equipment seen here: www.FineEyewear.net/instruments.shtml
Quick Take: The new Prada Minimal-Baroque eyewear collection which takes its inspiration from the brand’s spring/summer 2011 womens wear collection.
Specifics: Two new sun styles with a third limited edition style.
Fashion Points: Curves, friezes and bas-relief effects are the main design features of the Minimal-Baroque capsule collection. The intense array of color combinations coordinate the round lines of the frame front and arms sculpted into rich embroideries and rococo curls. The Limited Edition Deluxe style is direct from the runway and highlights the decidedly baroque style of the collection by recalling the liberty frame details and the rich embroideries showcased during last SS2011 Prada catwalk. The two other styles are slightly more scaled back while remaining in the same design matrix as the Limited Edition style with a different creative development.
 
Fine Eyewear & Eyecare offers the Prada collection. We are a full service eye care facility specializing in fine collections of eye wear and sunglasses. We’re located in the Heb Whitestone shopping center at Parmer and 1431, located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we have an eye doctor close by for you! Come and See us!
www.FineEyewear.net
A UV-Awareness Campaign from The Vision Council
Every day – whether it is sunny or cloudy, and despite the season – we are exposed to ultraviolet (UV) radiation from the sun. UV radiation can’t be seen or felt, and over time, it has a damaging effect on eyes. “UV Been Missing Something,” is a campaign developed by The Vision Council to encourage the regular use of ultraviolet protection for the eyes. The goal of the campaign is to educate women, men and families about the harmful effects of unprotected UV exposure and ensure that everyone is aware that wearing sunglasses or other eyewear that offers UV protection is the best way to shield and protect the eyes from the sun.
To view or download a copy of the official report, “The Hidden Dangers of UV: Keeping Your Eyes Safe”, click here.
Sun-Safety Tips and Resources:
Fine Eyewear & Eye care offers an extensive collection of fashion sunglasses and sport sunglasses that offer 100% UV protection. Probably one of the largest selections in the Austin metro! Need Prescription Sunglasses, no problem! Fine Eyewear is a full service eye care facility. We’re located in the Heb Whitestone shopping center at Parmer and 1431, located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we have an eye doctor close by for you! Come and See us! Visit our main website at www.FineEyewear.net
Introducing the Giorgio Armani Eyewear Collection for summer 2011 inspired by the characteristics of the color blue, like depth, calm and tranquillity. Specifics: Three new styles, the GA 859/S, GA 885/S and GA 854/S.
Points: Blue recalls far-off cultures and worlds, such as that of the Tuaregs, the proud and elegant nomads of the Sahara, and blue is the focus of the Giorgio Armani Eyewear Collection for summer 2011. The pure shapes and attention to detail and design make this timeless eyewear perfect. The GA 859/S features a clean profile and recalls the models worn by pilots and explorers. The GA 885/S is a retro-inspired sunglass with graduated lenses and the GA 854/S is a classic, feminine shape featuring contrasting materials.
Fine Eyewear & Eyecare offers the Giorgio Armani collection. We are a full service eye care facility specializing in fine collections of eye wear and sunglasses. We’re located in the Heb Whitestone shopping center at Parmer and 1431, located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we have an eye doctor close by for you! Come and See us!
www.FineEyewear.net
Fine Eyewear & Eyecare is a full service eye care facility specializing in fine collections of eye wear and sunglasses. We’re located in the Heb Whitestone shopping center at Parmer and 1431, located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we have an eye doctor close by for you! Come and See us!
www.FineEyewear.net
SXSW 2011 is here already! Don’t forget to stop by Fine Eyewear and get your Sunglasses before heading to all the great events!
Fine Eyewear & Eyecare is a full service eye care facility specializing in fine collections of eye wear and sunglasses. We’re located in the Heb Whitestone shopping center at Parmer and 1431, located at the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX . Some of the local neighborhoods served by Fine Eyewear include Forest Oaks, Silver Oaks, Teravista, Avery Ranch, Stone Canyon, Mayfield Ranch, The Ranch at Brushy Creek, Vista Oaks and Wood Glen – we’re have an eye doctor close by for you! Come and See us!
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