Category Archives: Sunglasses

Linda Farrow Eyewear

Fine Eyewear and Eyecare offers the Linda Farrow eyewear collection in addition to many other fine collections of eyewear. Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview of Gotti  and read more about our eye wear collections : Fine Eyewear Collection

Gotti Eyewear

Unique Gotti Eyewear – Switzerland’s best

Fine Eyewear and Eyecare offers the Gotti eyewear collection in addition to many other fine collections of eyewear. Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview of Gotti  and read more about our eye wear collections : Fine Eyewear Collection

MyKita Sunglasses a smash hit in Milan

MYKITA MADELEINE MYKITA / Damir Doma model BRADFIELD has just been featured on the runway of the Damir Doma SS16 Women’s show in Milan. In the same layered aesthetic, MADELEINE now joins the MYKITA / Damir Doma collection.

At first glance, the perfectly round MADELEINE appears to consist of two frames, but a closer look reveals the trompe l’oeil construction as an example of particularly sophisticated handcraft. Made of one piece the frame is essentially folded in half and brought into shape in a series of meticulous steps. The result is a distinctive aesthetic in which two delicate circular lenses hover in front of more solid round rims. Contrasting colors accentuate the layered concept. A touch eccentric, very elegant and thoroughly modern.

Fine Eyewear and Eyecare offers an array of Fashion Eyewear including MyKita eyeglasses and MyKita sunglasses in addition to many other fine collections of eyewear and sunglasses . Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview and read more about our eyewear collections : Fine Eyewear Collection

Vision Council report – Sunglasses are a must – protect your eyes!

ALEXANDRIA, Va.—More than one in four American adults are risking serious eye damage through exposure to ultraviolet (UV) radiation, according to a new report from The Vision Council, “Protection for the Naked Eye: Sunglasses as a Health Necessity.”The report, which is intended to educate consumers about the importance of wearing sunglasses to protect against UV, was released yesterday to 250 consumer reporters and editors. It finds that more than 25 percent of U.S. adults rarely or never wear sunglasses, and nearly two-thirds are unaware of the link between UV exposure and serious eye diseases such as cataracts and age-related macular degeneration. An abbreviated overview of the report was also shared with long-lead magazines in March of this year, promoting story ideas and supplements for their summer issues.

“Our goal at The Vision Council is to raise awareness about the risks of exposure to UV rays, and the sunglass options and other UV protective eyewear available, so that more and more Americans are protecting their eyes,” said Mike Daley, the CEO of The Vision Council. “Consumers of all ages need to be aware of these issues, and the steps that they can take to prevent damage to the eyes throughout their lifetime.”

The report also finds that more than one-third of parents report that their children 13 and under rarely or never wear sunglasses, despite the fact that children are at increased risk for UV overexposure.

“Because UV exposure happens over a lifetime and doesn’t always produce immediate symptoms, people of all ages must be aware of the negative impact sunlight can have on our eyes—without adequate protection like sunglasses,” said Justin Bazan, OD, medical adviser to The Vision Council.

The release of the report, which coincides with May as UV Awareness Month, supports The Vision Council’s many UV protection activities including an ongoing partnership with Lifetime Fitness as well as a widespread National Sunglasses Day campaign. The Lifetime Fitness partnership directly reaches 6.25 million consumers each month, promoting the importance of UV protection with indoor posters, digital signage, and multiple 30-second TV spots as well as sunglasses-related activities in 12 Lifetime Fitness locations throughout the country to celebrate National Sunglasses Day, June 27.

To view or download a copy of the report, Protection for the Naked Eye: Sunglasses as a Health Necessity, click here.

Fine Eyewear and Eyecare offers an extensive sunglasses collection that not only look great, but protect your eyes. Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview a few of our sunglasses : Fine Eyewear Sunglasses Collection

Sunglasses, UV Protection and What You Need to Know to Protect Your Vision

WASHINGTON, D.C.—The Vision Council held a briefing on Capitol Hill last week about the impact of UV exposure on vision health. The presentation on “Sunglasses, UV Protection and What You Need to Know to Protect Your Vision” covered both long-term and short-term concerns related to exposure to ultraviolet radiation. Among the vision disorders that can occur from UV exposure that were discussed included cataracts, abnormal eye growths, cancer of the eye, and macular degeneration.Although the summer is almost over, the briefing remains topical because Americans must take appropriate measures to protect their eyes from harmful UV radiation year-round, according to a statement from The Vision Council. Although it can be easier to feel the impact of sun in the summer, UV radiation is always present and can be even more damaging during colder months when adults and children stop wearing UV protection. While the UV index is highest in the spring and summer, it can still reach moderate to very high levels in September and October. In winter months, UV rays can reflect off of snow and into the eyes, especially after a fresh snowfall or during winter sporting activities, when individuals can experience photokeratitis, or “snow blindness,” The Vision Council stated.

The Vision Council further reported: “Despite data about the dangerous effects of UV radiation, Americans are still exposing their eyes and skin to harmful UV exposure, putting them at risk for serious health problems later in life. In fact, 47.6 percent of adults do not protect their eyes simply because they forget to wear sunglasses.”

Fine Eyewear and Eyecare offers an extensive sunglasses collection that not only look great, but protect your eyes. Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview a few of our sunglasses : Fine Eyewear Sunglasses Collection

Steve Carell Floating with Some Maui Jim Sunglasses

Carell-WayWayBack

Steve Carell rose to fame after a five-year stint on The Daily Show with Jon Stewart and then found greater fame playing Michael Scott on the American version of The Office. Clearly the man knows funny. He is now a bona fide movie star and his most recent film, The Way Way Back, about a shy 14-year-old who goes on summer vacation with his mother and her overbearing boyfriend, hit this past summer and will be released on DVD on Oct. 22. In the film, he and co-star, Toni Collette, both wear Maui Jim sunwear. Carell wears the Makaha sunglasses and Collette wears the Aloha Friday (not shown). Of course, anticipation is already running rampant for Carell’s next film, Anchorman 2: The Legend Continues, with Will Ferrell and Paul Rudd, scheduled for release on Dec. 20.
Fine Eyewear and Eyecare offers the Maui Jim sunglasses collection in addition to many other fine collections of sunglasses . Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview of Maui Jim and read more about our sunglasses collections : Fine Eyewear Sunglasses Collection

Michael Kors – Fun in the Sun!

Michael Kors Suns are Fun
Michael Kors Suns are Fun

 

 

 

 

 

Fine Eyewear and Eyecare offers the Michael Kors sunglasses collection in addition to many other fine collections of sunglasses . Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview of Maui Jim and read more about our sunglasses collections : Fine Eyewear Sunglasses Collection

Maui Jim Adds the Kolohe and Kawika Sunglasses

Kawika
Kawika

Maui Jim has debuted two new, tech-updated sunglasses, the Kolohe and Kawika. The styles are based on some of the first designs ever created by the company. Vintage details are what make both of these sunglasses trend-worthy thanks to the fine filigree-scrolled silver/nickel temples and nose bridges on thin, lightweight nylon frames. Both frames come with adjustable silicone nosepads and traditional hinges. Both frames feature MauiPure lenses, a non-glass lens that is ultra-lightweight, as well as scratch- and impact-resistant, with up to nine layers of glare-cutting, UV-eliminating and color-enhancing technology. The company’s patented PolarizedPlus2 lens technology and bi-gradient mirrors are also available and both styles are protected with waterproof and oleophobic coatings. MauiPure lenses are not available in prescription; however, the Kolohe frames can accommodate Maui Jim’s authentic prescription lens materials: Maui Evolution or polycarbonate. www.mauijim.com

Fine Eyewear and Eyecare offers the Maui Jim sunglasses collection in addition to many other fine collections of sunglasses . Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview of Maui Jim and read more about our sunglasses collections : Fine Eyewear Sunglasses Collection

Protecting Eyes From ‘Bad’ Blue Light

Blue_Light_parent_diagram2

The world can be a dangerous place, especially if viewed through the naked eye. Ocular hazards resulting from both natural and artificial light are everywhere.The threat posed by exposure to ultraviolet light is well known to eyecare professionals, and a growing number of consumers are becoming aware of it as well, thanks to advertising by sunglass companies and a new public awareness campaign that’s being undertaken by the Vision Council. The campaign’s message to consumers is simple and direct: Protect your eyes with sun lenses wear lenses that block UV rays up to 400 nanometers, or else you risk retinal damage and other serious eye injuries when you’re outdoors.Now a new ocular threat has emerged in the form of High Energy Visible (HEV) light. HEV is prevalent not just outdoors, but indoors as well. The indoor threat is posed largely by digital devices such as computer screens, tablets, smartphones and televisions, particularly the new flat screen models with OLED screens.

As with UV radiation, the damaging effects of HEV are cumulative over the course of a lifetime. Therefore, older people are more likely to show its effects. As Mark Mattison-Shupnick, ABOM, and John Lahr, OD pointed out in a recent article in 20/20 Magazine about the impact of UV and HEV on the aging eye, “Newer research about the effects of HEV, in particular the wavelengths centered around 430 nm (±20 nm) also show that…blue light plays a role in the incidence and severity of AMD (age-related macular degeneration). In both cases, free radical damage to the cells of the retina by UV and HEV is suggested.

Blue_Light_parent_diagram1

“While the aging retina is more susceptible to this damage, the yellowing of the lens and the absorption of some of the blue might help reduce blue light exposure. However, oxidative damage of the retina continues to occur with aging and its own protective mechanisms become less effective with age. Fluorescent phototoxic chromophores accumulate in the retina; blue light reacts with them, stops the regenerative process and kills the cells that nourish the cones. The result is a graying, then total loss of central vision.”

Fine Eyewear and Eyecare offer many fine sunglasses options to protect against harmful blue light including Oakley and Maui Jim. Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview of Oakley and Maui Jim and read more about our sunglasses collections : Fine Eyewear Sunglasses Collection

Maui Jim’s New Waterways Suns for Cruising

Quick Take: Waterways is the newest wayfarer from Maui Jim designed to go from the boat to the convertible to the café with stylish ease.
Specifics: Waterways has a lightweight, high-grade nylon frame with thin temples and an aggressive rectangular eye-shape and double-bridge treatment. Available in matte black rubber, matte tortoise or the patterned olive stripe, Waterways has been designed to be a  comfortable frame that fits smaller faces.
Other Points: Waterways joins four other styles in the company’s wayfarer collection, including Aloha Friday, Pau Hana, Kamuela and Maui Cat III. Waterways have MauiGradient lenses in SuperThin Glass that are 20 percent thinner and lighter than conventional glass lenses, according to the company; while each lens use nine layers of patented PolarizedPlus2 technology to cut 99.9 percent of glare and block 100 percent of harmful UV rays from above, below and behind each lens. The nine layers of protection include waterproof and oleophobic coatings and a ClearShell scratch-resistant treatment. Waterways is available in three lens colors: Neutral Grey for bright, sunny days; HCL Bronze for variable light conditions; and Maui HT, a high-performance lens that enhances contrast and definition. MauiGradient lenses are now available in prescription.

Fine Eyewear and Eyecare offers the Maui Jim sunglasses collection in addition to many other fine collections of sunglasses . Our eye doctors also provide advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities.  Visit our main website for a preview of Maui Jim and read more about our sunglasses collections : Fine Eyewear Sunglasses Collection