Ray-Ban Eyeglasses

Forever Ray-Ban is about keeping the brand clear and strong for all time. It is a brand strategy built around a core set of values from which constant re-invention can happen. The brand can experiment, refresh itself continuously staying true to its own set of rules. Ray-Ban was in style 30 years ago as it is today and as it will be 20 years from now. The simplicity, cleanness, essentiality of some of its styles transcend eyewear to become milestones of design. Ray-Ban has always been about glasses and glasses only. Throughout its history the brand has remained true to its spirit. Ray-Ban is the real thing. Ray-Ban has always been loved by mavericks and rebels. Some of the coolest and edgiest personalities and celebrities enjoy a special relationship with the brand.