Category Archives: Glasses and Contacts

Eye glasses lens technology

Essilor 360 now available in single vision lens

W.A.V.E. Technology makes Essilor 360º™ lenses the superior option for ametropic patients who demand the best visual experience.

Essilor’s proprietary W.A.V.E. Technology virtually eliminates aberrations with a precision never before possible. http://www.essilor360.com/home.html

Essilor 360 eye glasses lens in both single vision lens and progressive vision lens are available at Fine Eyewear, located the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX. Our address is 2800 E. Whitestone Blvd Suite 210 Cedar Park, TX 78613. See main website for contact information. www.FineEyewear.Net

Fashion Eyewear

Coco Chanel – A quick history

 

From her first millinery shop, opened in 1912, to the 1920s, Gabrielle ‘Coco’ Chanel rose to become one of the premier fashion designers in Paris, France. Replacing the corset with comfort and casual elegance, her fashion themes included simple suits and dresses, women’s trousers, costume jewelry, perfume and textiles.

Coco Chanel claimed a birthdate of 1893 and a birthplace of Auvergne; she was actually born in 1883 in Saumur. According to her version of her life story, her mother worked in the poorhouse where Gabrielle was born, and died when Gabrielle was only six, leaving her father with five children whom he promptly abandoned to the care of relatives.

She adopted the name Coco during a brief career as a cafe and concert singer 1905-1908. First a mistress of a wealthy military officer then of an English industrialist, Coco Chanel drew on the resources of these patrons in setting up a millinery shop in Paris in 1910, expanding to Deauville and Biarritz. The two men also helped her find customers among women of society, and her simple hats became popular.

Soon Coco Chanel was expanding to couture, working in jersey, a first in the French fashion world. By the 1920s, her fashion house had expanded considerably, and her chemise set a fashion trend with its “little boy” look. Her relaxed fashions, short skirts, and casual look were in sharp contrast to the corset fashions popular in the previous decades. Chanel herself dressed in mannish clothes, and adapted these more comfortable fashions which other women also found liberating.

In 1922 Coco Chanel introduced a perfume, Chanel No. 5, which became and remained popular, and remains a profitable product of Chanel’s company. Pierre Wertheimer became her partner in the perfume business in 1924, and perhaps also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% and her friend Bader 20%. The Wertheimers continue to control the perfume company today.

Coco Chanel introduced her signature cardigan jacket in 1925 and signature “little black dress” in 1926. Most of her fashions had a staying power, and didn’t change much from year to year — or even generation to generation.

Coco Chanel briefly served as a nurse in World War I. Nazi occupation meant the fashion business in Paris was cut off for some years; Chanel’s affair during World War II with a Nazi officer also resulted in some years of diminished popularity and an exile of sorts to Switzerland. In 1954 her comeback restored her to the first ranks of haute couture. Her natural, casual clothing including the Chanel suit once again caught the eye — and purses — of women. She introduced pea jackets and bell bottom pants for women. She was still working in 1971 when she died. Karl Lagerfeld has been chief designer of Chanel’s fashion house since 1983.

Chanel introduced a line of sunglasses in 1999 and also offers fashionable prescription eye glasses.  Chanel sunglasses and Chanel eye glasses are available at Fine Eyewear, located the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX. Our address is 2800 E. Whitestone Blvd Suite 210 Cedar Park, TX 78613. See main website for contact information. www.FineEyewear.Net

Industry News, Sunglasses

Oakley sponsors US Team at 2010 Winter Olympics

VANCOUVER, British Columbia—The eyes of the sports world will turn to Vancouver as the city hosts the 2010 Winter Olympics beginning February 12, but ceremonies for the event have already begun. The Olympic flame was lit October 22 in Olympia, Greece and began its 106 day Canadian tour on October 30, where it will reach every province before ending its journey at the Olympic Cauldron.

Oakley Sunglasses and ophthalmics are available at Fine Eyewear, located the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX. Our address is 2800 E. Whitestone Blvd Suite 210 Cedar Park, TX 78613. See main website

Fashion Eyewear, Glasses and Contacts

Silhouette wins iF Design Award

Dreamwings and Zenlight models were presented with the award for the “Leisure and Lifestyle” category

The charm of rimless frames and the idea of seeing without limits have spread throughout the world and have received the new international iF Product Design Award. The award went to the Dreamwings model (from the SUN 2010 collection) and the Zenlight one for the “Leisure and Lifestyle” category.

Since 1953, the iF Product Design Award – which has 16 categories – has been considered to be a guarantee of excellent design and an indicator of future trends.

Available at Fine Eyewear, located the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX. Our address is 2800 E. Whitestone Blvd Suite 210 Cedar Park, TX 78613. See main website for contact information.

 

Sunglasses

Oakley at Milan-Sanremo

After the hundredth edition of the famous Milan-Sanremo cycle race, Oakley dominated the three steps of the podium won by cyclists wearing two sport specific models by the world leader of sports eyewear. In first place was Britain’s Mark Cavendish of the Columbia Team, who wore the very latest Oakley Jawbone model, second came Germany’s Heinrich Haussler of the Cervelo Test Team with the Oakley Radar model, and third was Norwegian Thor Hushovd, also of the Cervelo Test Team, with Oakley Jawbone.

Available at Fine Eyewear at the three corners of Cedar Park, Austin and Round Rock Texas. 2800 E. Whitestone Blvd Suite 210 Cedar Park, TX 78613. See main website for contact information.

Fashion Eyewear, Sunglasses

Versace Vanitas

A tribute to tradition and an unmistakable symbol of the Versace story, the Vanitas bow is the “element” that characterizes the collection: the arrival point for stylistic search, a synthesis of elegant design and sinuous graphics. An exquisite contemporary revamp of the relationship between shape and decorated surfaces. The bow pays tribute to the creativity, audacious genius and geometrical perfection of the ornamental motif created by Gianni Versace.

Versace eye wear is available at Fine Eyewear & Eye care, located the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX. Our address is 2800 E. Whitestone Blvd Suite 210 Cedar Park, TX 78613. See main website for contact information. www.FineEyewear.Net

Eye glasses lens technology

Thin & Lite lenses

We offer Thin & Lite lenses from Varilux.  Thin & Lite lenses are exactly what they say they are, thinner and lighter.  Thin & Lite are a more cosmetically appealing eyeglass lenses, and are the right lens for a high-fashion frame. Thin&Lite Lenses are made from high-index durable plastic resulting in a thinner, flatter more comfortable lens.

With a higher refractive index Thin&Lite lenses produce the same vision correction as a regular plastic lens but in a thinner and flatter lens—for improved appearance and better vision.

Lens thickness comparison with a +2 correction

For a variety of consumers, including those with higher prescriptions and for popular rimless frame styles, Thin&Lite lenses offer improved performance and cosmetics thanks to the latest lens technology.

Thin&Lite lenses are available in Varilux progressive designs. A high quality anti-glare treatment, like Crizal Alizé, is recommended for Thin&Lite to make the most of your lens performance.

To find out more information about Thin&Lite please visit www.ThinandLite.com

Varilux thin & lite lenses is available at Fine Eyewear & Eye care, located the three corners of Cedar Park, Austin and Round Rock, TX and a short drive from Georgetown, TX. Our address is 2800 E. Whitestone Blvd Suite 210 Cedar Park, TX 78613. See main website for contact information. www.FineEyewear.Net

Fashion Eyewear

When It Comes to Eyewear, You Get What You Pay For

Remember, eye wear is not a turnkey product. Lenses are custom ordered for each patient. We choose the best frame for the customer’s face and their correction. We have to insert their lenses, adjust their frame and keep their eyewear fitting well. We must be qualified to present a perfect pair of eyewear to the wearer. There is a lot of value added service that goes into a pair of glasses – more than meets the “eye”.

We simply carry the best eye wear that our patients want. There is not such thing as cheap quality. Only the cheap is cheap.

Your eye wear is the first thing people notice about you – not your shoes or purse!