FINE EYEWEAR & Eye Care Library

Chanel Breaks Through Clutter With Brad Pitt as New Face of No. 5

admin — Mon, 14 May 2012 16:09:02 +0000

Luxury fashion house Chanel confirmed yesterday that Moneyball star Brad Pitt would be the new representative for Chanel No. 5.

Past models for the famous women’s fragrance have included movie stars Nicole Kidman, Audrey Tautou, and Vanessa Paradis. But a man?

Though the decision marks a break from tradition, it’s in keeping with Chanel’s long-running ad campaign in that it not only trades on Pitt’s unimpeachable seductiveness (twice confirmed by People magazine’s Sexiest Man Alive cover), but also brings to mind his equally glamorous partner, Angelina Jolie. In part, “this is a way of saying Angelina Jolie without saying Angelina Jolie,” says William M. O’Barr, professor of cultural anthropology at Duke University and author of ADText, an online textbook about advertising and society. “What’s true about Chanel spokespeople is they are people with classic beauty, and I think this is Brad Pitt’s charm here.”

http://www.businessweek.com/articles/2012-05-11/chanel-breaks-through-clutter-with-brad-pitt-as-new-face-of-no-dot-5

Study determines if the eye is mirror to the heart

admin — Mon, 14 May 2012 13:59:26 +0000

The University of Edinburgh is conducting a study to determine whether scanning blood vessels in the eyes can help detect heart disease

The researchers will use high definition scans of the eyes of more than 1,000 patients suspected of having heart disease. They will look for signs like changes in blood vessel width or suspicious branching, which may be linked to heart disease. Developing this type of method could avoid the need for invasive procedures such as biopsies and angiograms.

“We know that problems in the eye are linked to conditions such as diabetes and that abnormalities in the eye’s blood vessels can also indicate vascular problems in the brain,” says Dr. Tom MacGillivray, researcher at the University of Edinburgh, where he manages the image analysis laboratory at the Clinical Research Imaging Centre. “If we can identify early problems in the blood vessels in the eyes we might potentially pinpoint signs of heart disease. This could help identify people who would benefit from early lifestyle changes and preventative therapies.”

Introducing MauiPure from Maui-Jim

admin — Wed, 18 Apr 2012 13:38:21 +0000

After years of research and development, Maui Jim introduces the highest optical grade, impact-resistant non-glass lens available with the introduction of MauiPure™. The proprietary lens material complements Maui Jim’s entire line of superior PolarizedPlus2® lenses by adding an ultra-lightweight option that has the closest clarity to glass and exceptional scratch and impact-resistance.

Debuting in three styles with titanium temples for a durable and ultra-lightweight package; Mala, Olowalu and Nakalele

•	The perfect lens for your everyday active lifestyle and long days in the sun

•	Injected lens of highest grade optical non-glass available on the market for the crispest optics, contrast and high definition clarity for beautiful views

•	Patented, proprietary PolarizedPlus2® lens technology wipes out 99.9% of glare and blocks 100% of harmful UVA and UVB rays that can damage your eyes

•	Waterproof and oleophobic coating sheds water and snow and repels grease and makes smudges and fingerprints easier to wipe away

•	CLEARSHELL®

Fine Eyewear and Eyecare offers Maui-Jim and many other fine collections of sunglasses. Fine Eyewear & Eyecare also provides advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities. To read more about our eye wear collection : Fine Eyewear Collection

Nutrients May Help Provide Eye Health In Aging Individuals

admin — Wed, 18 Apr 2012 13:35:44 +0000

Medscape (4/18, Hitt) reports, “Several nutrients, including zinc, vitamins C and E, lutein, zeaxanthin, and long-chain omega-3 fatty acids, help promote eye health in aging individuals, according to a statement from a roundtable of experts convened by the Ocular Nutrition Society (ONS).” The expert panel, “led by Jeffrey Anshel, OD, president of the ONS, included eight experts in ophthalmology, optometry, diet and nutrition, and primary care.” Members of the “roundtable concluded that the displacement of ‘nutrient-dense foods by processed foods in the Western, or American, diet is disconcerting, as is the lack of awareness of key nutrients and other modifiable risk factors that impact eye health,’ and they encouraged eating a healthy diet rich in nutrients.”

Fendi S/S 2012 Collection

admin — Wed, 28 Mar 2012 13:50:15 +0000

Quick Take: This Spring/Summer 2012 season, Fendi debuts a sun and optical collection that embodies the timeless and iconic design elements synonymous with the luxurious fashion house.
Specifics: Four new optical styles and four new sun styles.
Design Points: The double “F” logo is inlayed onto rich zyl in unique forms, whether on end pieces or repeating, layered onto triple laminate temples. Color blocking highlights frame shapes that are skillfully crafted from both custom zyl and polished metal. Sleek and unexpected, Fendi pushes expectations and reinterprets the Fendi “F” to create innovative temples, re-emphasizing the fashion forward philosophy of the legendary brand. For sun, the FS5257, inspired by the Fendi “Mia” handbag, is made of plastic in a cat-eye shape with the Fendi interlocking double “F” logo is inlayed onto end pieces underneath a distinctive brow that extends towards temples. Featured in the S/S 2012 Fendi ad campaign, the FS5261 is inspired by the RTW Cruise collection with strategic color blocking that highlights the curves of the modified, slightly rounded, cat-eye frame. Smooth zyl lines and metal corners describe the modern FS5211 where the Fendi double “F” pattern is discreetly hidden in custom double laminate zyl. Lastly, the FS5226 reinvents the square frame with metal corner accents on a molded polished metal frame. In ophthalmics, the F977 and F960 feature elongated classic elements in a contemporary, sleek style. The F968 integrates the iconic Fendi logos prominently on the frame fronts in an uplifting cat-eye shape. Finally, the F973 features the Fendi double “F” logo inlayed onto the temples in a classic square shape.

Fine Eyewear and Eyecare offers Fendi and many other fine collections of eyewear. Fine Eyewear & Eyecare also provides advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities. To read more about our eye wear collection : Fine Eyewear Collection

Lindberg Debuts New Styles to Several Collections

admin — Wed, 28 Mar 2012 13:46:32 +0000

Quick Take: Lindberg is offering a number of new and exciting models that appeal to the more classic and fashion-conscious spectacle wearer.
Specifics: New optical styles in three Lindberg collections.
Design Points: Lindberg Strip is a titanium plate frame collection. Technology is constantly creating new possibilities for how titanium plate can be twisted and bent to produce the most attractive and elegant styles. The new models are characterized by a marriage of aesthetics and functionality in larger, dynamic shapes. As a new variant of the Strip collection, Lindberg has designed four models for teenagers in order to create a cool, adult look that appeals to young spectacle wearers. In Acetanium, Lindberg’s fashion frame collection, functionality, technology and fashion are offered in harmonious and unique combinations of titanium and acetate. The color layers on the fronts interact with the clean look of the titanium temples. The collection has been enlarged with new shapes and colors to match the fashion trends for 2012 with new products inspired by, among other things, the flared outer edges of 1950s eyewear, including the cat eye. The Spirit collection showcases Lindberg’s competency in rimless design concepts. With more than 300 different lens shapes, more than 50 different colors and finishes, as well as more than 25 different components, Spirit offers countless combination possibilities. Lindberg’s design team has created a new series of titanium plate temples combined with a series of new lens shapes.

Fine Eyewear and Eyecare offers Lindberg and many other fine collections of eyewear. Fine Eyewear & Eyecare also provides advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities. To read more about our eye wear collection : Fine Eyewear Collection

admin — Fri, 16 Mar 2012 14:13:47 +0000

Fun with Fendi and Friends. Vogue Italia showcases the latest sunwear in an extensive fashion spread, entitled “Wild Eyes:

Fine Eyewear and Eyecare offers the Fendi, Michael Kors, and ck sunglasses collection and many other fine collections of eyewear. Fine Eyewear & Eyecare also provides advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities. To read more about our eye wear collection : Fine Eyewear Collection

Exercise May Result In Epigenetic Modifications To DNA and Regulate Insulin Levels

admin — Thu, 08 Mar 2012 13:49:55 +0000

The CBS News (3/7, Castillo) “HealthPop” blog reported, “A new study in the March issue of Cell Metabolism shows that that when people exercise for something as little as a 20 minute workout, it can alter their DNA almost immediately.” Investigators “concluded that…’epigenetic modifications’ seem to be the early precursor to the genetic reprogramming of muscle for strength, structure and the metabolic benefits of exercise.” The study suggested why “exercise is one known way to maintain insulin sensitivity of organs and prevent diabetes,” since a “previous study showed that diabetics have different DNA methyl group patterns than healthy individuals, partially explaining why they cannot regulate their insulin levels.” Also covering the story are Fox News /NewsCore (3/8) and the UK’s Daily Mail (3/8, Macrae).

Frequent Walking May Help Regulate Glucose, Insulin Levels. Reuters (3/8, Grens) reports that according to a study published in the journal Diabetes Care, taking a walking break every twenty minutes, rather than prolonged sitting, could help regulate the body’s glucose and insulin levels after meals. This would prevent large spikes in blood sugar and insulin that are linked to heart disease and diabetes.

Versace Unveils Étoile de la Mer

admin — Tue, 06 Mar 2012 13:50:36 +0000

Quick Take: The launch of the Versace Étoile de la Mer eyewear capsule collection for spring/summer 2012.
Specifics: The capsule series is composed of two sunglasses and one optical model.
Selling Points: The signature piece featuring the new design concept was shown during the Spring/Summer 2012 Versace women’s fashion show in Milan. Using a Versace siren who arrives in the city in the middle of the hot summer as inspiration, Versace’s creative director, Donatella Versace, designed the Étoile de la Mer collection to reflect the same mood as the House’s prêt-à-porter collection. The line includes styles VE2131, a frameless, oversized pilot mask sun with metalwork detail on the lens, the VE4233, a cat-eye sun style with a bi-colored gradient and metal wire brow line, and the VE3167, the optical model with details such as the bi-colored gradient cat-eye and the metal wire brow line. The Spring/Summer 2012 Versace advertising campaign features supermodel Gisele Bündchen wearing the VE2131. The Étoile de la Mer collection will be available in Versace boutiques, as well as through select retailers worldwide this month.

Fine Eyewear and Eyecare offers the Versace eyewear collection and many other fine collections of eyewear. Fine Eyewear & Eyecare also provides advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities. To read more about our eye wear collection : Fine Eyewear Collection

Changes In Retina May Portend Disorders Elsewhere In The Body

admin — Tue, 06 Mar 2012 13:40:25 +0000

The Washington Post (3/6, Thigpen) reports that according to studies, a specific freckle found in the back of the eye called CHRPE (congenital hypertrophy of the retinal pigment epithelium) “has a ‘statistically significant’ correlation with hereditary colon polyps known as familial adenomatous polyposis, or FAP.” The article quotes retina expert Neal Adams, who said, “When we look in back of the eye at the retina, we can find signs that may help us identify many disorders — common ones like high blood pressure and diabetes, rare genetic disorders and even life-threatening cancers.”

Fine Eyewear and Eyecare optometrists provides advanced vision care to the families of Austin, Cedar Park, Leander, Georgetown, Round Rock and surrounding communities. To read more about our advanced eye exam instrumentation, including retinal imaging visit our main website.